Jul 19, 2012
It might be a little late into the season to officially release our summer line, but that doesn't mean we've been resting on our laurels. Much of the product has been in the store for weeks, and I was waiting for the Beer Marathon to debut the new koozies. Everything is now printed, presented, and ready to go. We've been having a good time, now it's just time to show you!
For this summer we have you covered with tank tops, lightweight tees, koozies and caps—All ready to help you beat the heat and look good while doing it. We have 3 tank tops, including putting our top seller The Other Gloved One onto one making it even more retro (and I personally love the neon green script). We also have a 50 cotton/50 poly lightweight logo tee that has actually been washed to be even softer. We're also debuting our very first hat with the Killin' It painter's caps in 2 colors. The Blood, Sweat & Beers koozies speak for themselves! They've already been wildly popular...
The look book and video was inspired (some of it shot, too) after our 4th of July party at the apartment. What better way to emphasize the fun of summer, than to actually take photos at one of ours? I took a little artistic inspiration to showcase the after effects of the party. It was a fun shoot as I've been mixing DPM more and more into my everyday life. Now go out and start having a little too much fun of your own!
View the Summer 2012 look book and video, and then check out the shop!