Hello final girls and boys,
From the earliest stages of this brand it’s always been about fear. It’s about acknowledging it, and embracing it. It’s about overcoming it and living our lives. Why are we afraid to dance? Why can’t we just be ourselves? What’s holding us back? What demons to we have to kill?!
I think if you get close enough to people you’d find that many of us share common fears, concerns, thoughts, and reservations. As humans we instinctively are more alike than we may realize. While we may feel alone in the dark sometimes, we all have things keeping us down.
At the first party we held we brought this idea right out in the open with a wall reserved for people to jot down what scares them. We used it again after that and now we’ve brought it to the internet.
Two months ago Dance Party Massacre launched it’s What are U afraid of? campaign. You may have noticed the stickers around your city, or seen an ad pop-up on a website, or found the clue in one of our mysterious bulletins.
We started it up as a social experiment—posing a pretty standard question and seeing what the response would be. It’s still mostly out of our hands and what will become of the website is still left to be seen. I always thought it would turn into a way of sharing concerns and connecting with others. It’s a dark anonymous place where we can shout out what’s wrong in our lives and feel safe about it.
The small, suspicious stickers that you stumble upon around the city not only act as a catalyst to find out what this is all about, but we hope that it makes people stop and evaluate it into their own lives right then and there. The question could be about a fear of clowns, but it could mean more than that.
So go on and join in. What are U afraid of?!
Never stop asking,
Alex
SPREAD IT AROUND YOUR CITY
Contact the Scream Team!
SPREAD IT AROUND THE NET
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